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I WANT A PROACTIVE ACCOUNTANT
I WANT TO SAVE TAX

I WANT TO INCREASE PROFITS

why you need a proactive accountant

if you’re paying more tax than you need to

how you can grow your profits

Perhaps you’re looking for trusted advisors to guide you through the maze of the UK’s taxation system or maybe you’re looking for structured expertise in how to grow your business and maximise your profits. Whatever it may be, let’s have a chat. We can help. We are in the business of growing businesses.

No costs, no obligations, no nonsense

You’re probably here for one of two reasons

You’re unhappy

Your current accountants have let you down. 

Maybe they are unresponsive.

Maybe they are not proactively coming up with helpful solutions.

Maybe a bill that came as an unpleasant surprise.

You’re beginning to think the grass may well be greener elsewhere.

You’ve heard you’re better off with qualified Chartered Accountants. You’re here to find out.

You want to grow

The business is doing well. But you feel it could be doing better.

You could do with some expert advice to increase your profitability and capital value.

You’ve heard that a good accountant can save you money and give valuable guidance.

You’re here to find out.

Maybe one of our clients has told you about us.

Most people come to us for Reason 1 and stay with us for Reason 2.

They need a supplier.

Then discover that we are their proactive partner.

Whatever brought you to us, a warm hello.

If you’re looking for financial advice beyond the norm, have a quick tour of our website. Then give us a call.

No costs, no obligations, no nonsense

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A team of over 50 people
in Hertfordshire and London

We are ‘proactive’ accountants, trusted and recommended by our clients.

Being proactive means 3 things.

We don't just respond to your questions, we make positive recommendations without having to be asked.

We spend time understanding YOU and your business to ensure that the services we offer add the maximum value possible.

We undertake tax saving reviews and help you plan tax for tax payments well in advance of deadlines.

You get more than just numbers.
Slide

MORE THAN
JUST
NUMBERS

Our awards

Investors in People Platinum
Most Innovative Firm of the Year
Client Service Firm of the Year
British Independent Firm of the Year

What our awards tell you about us.

We’re admired within the industry.
We’re respected by our clients.
We’re backed by our people.

We are proud of our awards because they are evidence of our commitment to client service, to social responsibility and to business partnership, at a level that is not common in accountancy firms.

What our clients say about us.

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Kavitha Thevarajah profile picture
Kavitha Thevarajah
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
From the initial call, I felt I was in very capable hands. I have had an excellent service provided by Michael and Tim, very informative and helpful in being able to make decisions, collate information and advise on next steps. Michael is always there to listen and guide, going above and beyond to help wherever he can. I feel very fortunate to have been introduced to Sobell Rhodes.
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Francesca Minichiello profile picture
Francesca Minichiello
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We have been liaising with Gareth Lishman at Sobell Rhodes to assist us with IHT financial planning. Gareth is extremely professional, helpful and polite and answered all our questions very thoroughly, explaining everything clearly. We have complete trust in Gareth to put in place IHT planning for us.
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Kelly Rose profile picture
Kelly Rose
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We decided to change our accountancy firm to Sobel Rhodes over 20 years ago and we are extremely glad that we did. We have been working alongside Sobell Rhodes during this entire 20 year period and we wouldn't dream of going anywhere else. They are so much more than 'just accountants'. Of course, they have worked closely with us in mitigating our taxation and worked with us on future tax planning; however, they have also been instrumental in helping us to grow our business. They take a keen interest in our growth both personally and professionally and Rose Property Services has gone from strength to strength with their ongoing guidance. I have no hesitation in recommending Sobell Rhodes to anyone thinking of changing their accountants and who are looking for a Company that will steer and guide them not only on tax planning but on business in general. It would be fair to say that we now count them not only as as our accountants, but also as genuine partners and friends.
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Sam Gold profile picture
Sam Gold
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Sobell Rhodes have been providing management consultancy and accounting services to our business for the past couple of years, and the level of service has been excellent throughout. Their professionalism, insight, and commitment have consistently added value to our operations. I’d like to give a special mention to Binita, who has been an absolute pleasure to work with. Her expertise, responsiveness, and supportive approach have made a real difference, and we greatly appreciate her contributions.
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Juliana Terlizzi profile picture
Juliana Terlizzi
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Sobell Rhodes have been providing accounting services to my company since 2018. Throughout our engagement, they have consistently demonstrated the highest levels of professionalism and efficiency. Michael Brown, in particular, has gone above and beyond in supporting us, and I am truly grateful for the outstanding service we've received. I highly recommend Sobell Rhodes to anyone seeking reliable and dedicated accounting services.
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Simone Stori profile picture
Simone Stori
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Amazing experience. Professional, great contents and a fantastic strategy to plan the growth of my dental office. I have flight from Italy for meet them...and it worth it! Super Suggested!
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Marc Cohen profile picture
Marc Cohen
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We recently engaged Sobell Rhodes to support our strategic planning, and the experience has been outstanding. From our very first meeting, both Mark and Ariella brought clarity, structure, and a genuine commitment to helping us shape a more efficient and goal-focused business. Their insights have already created a noticeable shift in our momentum, we’re now more aligned internally, and confident in the direction we’re heading. Their ability to balance strategic thinking with practical, actionable advice has been exactly what we needed. We’re really looking forward to implementing everything we've worked on and seeing the long-term impact. Without hesitation, we’ll be recommending Sobell Rhodes to others.
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Confidental Smiles profile picture
Confidental Smiles
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I've used Sobell Rhodes for my recent accounts work relating to a commercial property acquisition and new company setup — and I couldn’t be happier with the experience. From start to finish, the service has been responsive, clear, and strategically sound. I’ve recently worked with Michael and Ujjwala, and both have been outstanding — offering guidance that was not only timely but also instrumental in helping me structure the deal efficiently and save money overall. They also connected me with trusted professionals, like commercial solicitors, which added even more value to the process. I really appreciate the clarity and professionalism they bring to what can otherwise feel like a complex area. I would highly recommend Sobell Rhodes to anyone looking to make informed decisions in commercial property or business finance. A fantastic team. Will definitely be using them again for future acquisitions
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katia abramovich profile picture
katia abramovich
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Gareth has been absolutely fantastic- incredibly efficient, professional, and easy to work with. He completed my tax return in record time, turning everything around within a day, which took a huge weight off my shoulders. He’s always responsive, clear in his explanations, and extremely efficient in getting things done. I really appreciate his attention to detail and how smoothly he handles everything. Highly recommend!
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Barry Collins profile picture
Barry Collins
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Mark Rhodes is a breath of fresh air! His business consulting expertise is second to none! Practical, insightful, supportive, and realistic. Highly recommend a meeting with Mark if you want to scale and/or improve your business.

In an independent survey of accountants who provide services to over 10,000 businesses, we outperformed in every measure

Proactivity

Sobell Rhodes

91%

Other Accountants

65%
Response

Sobell Rhodes

92%

Other Accountants

74%
Courtesy

Sobell Rhodes

96%

Other Accountants

81%
Technical Advice

Sobell Rhodes

94%

Other Accountants

86%

A growing business needs a grown-up firm of accountants and that is why we chose to move our business to Sobell Rhodes - solid, capable and expert in their field...

Jeremy Stern,
CEO
Promo Veritas Limited

I would not hesitate to recommend the accountancy services from Sobell Rhodes. They are on hand to help with our business needs no matter how large or small...

Rachel Higgins, Group Financial Controller
Impact Data Solutions Ltd

No costs, no obligations, no nonsense

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sectors in which we have particular experience
Dentistry
Property
Technology
International
Solicitors
Professional Sportspeople

We have worked with dozens of dental practices to help them grow. It’s about devising a strategy and then planning for success. The best way to find out how we can help is to book a no-obligations Discovery Call with Mark Rhodes.

Download our free report, specific to dentistry, ‘6 Key Business Factors that will Increase Your Profits’ HERE, or for more click below to visit our dedicated page.

The financial, taxation and commercial aspects of running a property business is our specialism. We have worked with 100s of property businesses saving them £1000s in tax. We ensure you are compliant with all accounting requirements, and help you to make profitable business decisions, through structured strategic planning and financial modelling.

We can help you grow your property business. For more click below to visit our dedicated page.

Often technology businesses experience rapid growth, that changes the structure of their business in a short time. Having an accountant that understands how to support you in your growth plans, can help you feel more in control. This can help you to reach profit, cash or investment targets quicker and more efficiently.

For more click below to visit our dedicated page.

We have helped many multinational companies set up operations in the UK. Not just registering at Companies House and dealing with the paperwork but finding office space, providing procurement services, even recruiting staff and establishing payroll systems.

The best way to find out more is to book a Discovery Call with Mark Rhodes, or visit our dedicated page.

Solicitors have requriements that are unique to your sector. You need advice from a specialist to ensure you do not face uneccessary issues with the regulatory authorities and HMRC. If you’re ambitious to expand we would be delighted to support you develop and implement a strategic growth plan. Where appropriate, we will draw on knowledge of working with numerous solicitors practices.

For more click below to visit our dedicated page.

Professional sports people face unique financial challenges and opportunities that require specialised knowledge and expertise. By working with a specialist accountant, sports people can ensure that their finances are in capable hands, allowing them to focus on what they do best – competing at the highest level.

For more click below to visit our dedicated page.

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Our 6 Service Commitments To You

“Our 6 Service Commitments To You” were created at the very start of Sobell Rhodes in 1995 by the founding partners, of which Andrew, Melvyn and Selwyn still remain in active practice with the firm.

Since that time, we haven’t changed one word. It continues to be our abiding commitment to the service levels and tangible value that we promise to provide to you as our client.

We will always act with integrity, courtesy and openness in everything we do for and with you.

We will be proactive in adding value to your business.

We will absolutely respect the confidentiality of our working relationship.

We will return your telephone calls within one day.

We will meet the deadlines we agree with you.

We will always tell you in advance the fee or basis of our fee for any assignment.

To summarise
1
+
1
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3

Synergy: Two or more people combining energy, talent and effort to equal more than the sum of the parts

Whoever you are, from sole trader to international corporation, being proactive accountants mean we are in the business of adding value to our services, be it:

To prepare your annual accounts

To save you money on tax

To help you grow your business

No costs, no obligations, no nonsense